Year
2024
Role
UX/UI designer
Status
Concept, taken to high-fidelity screens
The outcome
A habit app concept with habit tracking, a carbon-impact dashboard and a community hub, from sketches to high-fidelity screens.
85%
of Gen Z interested in sustainability
UNEP, 2020
78%
more consistent with habit tracking
Lally et al., 2010
30%
engagement increase from gamified eco-apps
Hamari et al., 2014
Overview
Eco Trace helps young people build and sustain eco-friendly habits, encouraging mindful choices in everyday life.
Project overview: helping young people build and sustain eco-friendly habits.
DISCOVER
Challenge
Make sustainable living accessible and engaging for young people through guidance, habit tracking and community support. Interest is high, but acting on it daily is harder to sustain.
Research: youth interest in sustainability (UNEP, 2020) and the effect of habit tracking and gamification.
DEVELOP
Approach
I worked through discovery (research, competitor analysis), definition (empathy mapping, personas, user journeys) and design (user flows, information architecture, wireframes).
Competitor analysis of seven sustainability apps, the basis for the gap this concept targets.
DELIVER
Result
A mobile app concept with habit tracking, a carbon-impact dashboard and a community hub, taken from sketches to high-fidelity screens.
App screens: the onboarding questionnaire, habit tracker and onboarding flow.
Key takeaway
Interest in sustainability is high among young people, but acting on it daily is harder to sustain.
Reflection
A concept taken to high-fidelity screens, not a shipped app, so there is no usage data.
